There was an industrialist whose production line inexplicably breaks down, costing him millions per day. He finally tracks down an expert who takes out a screwdriver, turns one screw, and then – as the factory cranks back to life – presents a bill for £10,000.
Affronted, the factory owner demands an itemised version. The expert is happy to oblige; ”For turning a screw: £1. For knowing which screw to turn: £9,999.”
Oliver Burkeman in ”The Guardian Weekend”, 13 August 2011